Saturday, December 31, 2011

Forbes: Sony In ?Big Trouble? With PS Vita

Tero Kuittinen, Contributor over at Forbes, says Sony is in ?big trouble? with the PlayStation Vita.

?The second week brought devastation,? says Kuittinen, citing recent Vita sales tracking that showed the machine shifted just 72,000 units.

?When Nintendo launched its latest handheld, the sales of the 3DS declined from 370 K to 210K over the first two weeks. That drop-off led to a steep further sales erosion, which forced Nintendo to implement an unusually early and steep price cut.?

The price cut helped Nintendo considerably, alongside some key titles like Super Mario 3D Land, Mario Kart 7 and Monster Hunter.? Kuittinen says sales of the 3DS ?crushed? Vita.

He then says that Sony will likely ?be forced to cut the price of PS Vita? very soon, and suggests the US launched could be a ?true debacle?.? Reasons?? A high price ($250) ? higher than the rather uncomparable Amazon Kindle Fire.

Game prices are also ?delusional? and the article says that tablet and iPhone market penetration is much higher in America than Japan.

?PS Vita could mark the end of the era of portable game consoles,? he argues.? I?d argue it?s still far too early to say either way, but Sony do need to ensure they aren?t ignoring what has made the surge in mobile gaming so popular of late.

The Vita launches here on February 22nd, you can read what I think of it here.

Source: Forbes.

Source: http://www.thesixthaxis.com/2011/12/30/forbes-sony-in-big-trouble-with-ps-vita/

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